evianxBalmain
Capsule Collection
Art Director, 2023
This unique collaboration brings the Alps and Paris together, where high mountains meet haute couture. It’s a meeting of two completely different worlds, rooted in nature.
Shot by filmmaker and photographer Carlota Guerrero, the campaign captures beauty in its rawest, most natural form. Set against a mountain backdrop, the visuals evoke the snowy peaks of Evian's source in the heart of the French Alps.
The film features the dance troupe La Marche Bleue, choreographed by rising star and group founder Leo Walk
Shot by filmmaker and photographer Carlota Guerrero, the campaign captures beauty in its rawest, most natural form. Set against a mountain backdrop, the visuals evoke the snowy peaks of Evian's source in the heart of the French Alps.
The film features the dance troupe La Marche Bleue, choreographed by rising star and group founder Leo Walk
CREDITS:
Agency: W+K Amsterdam
Creative Directors: M Mallinen, Alvaro Sotomayor
Art Director: Sabela Ros
Copywriter: Érika Moreira
Photographer: Carlota Guerrero
Film Director: Nicolas Feriche