Art Director
& Graphic Designer

Miele


Art Direction, 2023


Once a Miele, always a Miele. Once you have a Miele, you have it for a lifetime. And you can trust that while your life changes and moves on over the years, your Miele appliance will stay the same reliable constant in life. 

As part of this new brand platform for Miele we developed a series of films highlighting the features of a wide range of kitchen and cleaning products. With sensorial and evocative macro shots of the products we romanticised their unique features and that turning point. That day the expectations you have of a home appliance change forever.









CREDITS
Agency: W+K Amsterdam
Creative Directors: M Mallinen, Helena Knox, Ramona Todoca, Edouard Olhagaray
Art Director: Sabela Ros
Copywriter: Érika Moreira, Ana Cle
Director: Casper Balslev
Editor: Nayim Saati 
VO: Ricky Weissman 


Work