Nike Olympics ’26
India Sardjoe
Art Director, 2025
The year 2026 was the first time in history that break dancing competed as an official sport in the Olympics. A decision that sparked a lot of debate in the sports world. Nike briefed us to create a social piece to celebrate Dutch athlete India Sardjoe on her Olympic debut. India Sardjoe is a 17 year old breaking sensation, who’s already a Dutch, European and World Champion.
We created two social films that captured the bold and confident attitude of the athlete, showing that, while the debate about breaking goes on, the only thing she cares about is winning.
We created two social films that captured the bold and confident attitude of the athlete, showing that, while the debate about breaking goes on, the only thing she cares about is winning.
CREDITS:
Agency: W+K Amsterdam
Creative Directors: Evgeny Primavchenko, Craig Williams
Art Director: Sabela Ros
Copywriter: Rachel Yulo
Film Director: Arthur Couvat
Photographer: Christopher Anderson
Motion Graphics: Serhii Serbin
SFX & Music: Archie Presley, Randall Macdonald